BRAND AND MARKETING STRATEGY

ARE YOU SATISFIED WITH YOUR BRAND AND MARKETING?
Request our Prospectus

BRAND VALUE LEAKAGE
BEWARE THE TELL-TALE SIGNS

Losing brand value
 

ARE YOU MEETING YOUR GROWTH PROJECTIONS?

IS YOUR MARKETING CONSISTENT ACROSS ALL TOUCHPOINTS?

IS THERE A CURRENT BRAND STRATEGY TO GUIDE ALL MARKETING EFFORTS?

ARE YOUR MARKETING DECISIONS AD-HOC, BASED ON ‘LOUDEST VOICE WINS’?

DO YOU HAVE A PROLIFERATION OF BRANDS THAT HAVE GROWN BY OSMOSIS?

DO ALL STAFF UNDERSTAND WHAT YOUR BUSINESS DOES? WHAT WOULD THEY SAY AT A BBQ?

DOES YOUR TEAM WASTE VALUABLE TIME ARGUING OVER MARKETING ISSUES?

IS YOUR MARKETING TRYING TO BE ALL THINGS TO ALL PEOPLE?

DO YOU SEE YOUR BRAND AS AN EXPENSE OR AN ASSET?

BrandQuest, is a strategy and brand management consultancy that intrinsically believes that great brands are born of the founders and staff who work there. They are not the result of an outsourced creative endeavour but the cumulative knowledge that a company possesses.

Since 2007, BrandQuest has developed a process that within a 4 week timeframe can extract and refine this inner knowledge into a powerful brand strategy.

Our clients work with us because they seek:

STRATEGY

ALIGNMENT,

CLARITY

AND

DIRECTION

IMPACT

INCREASE

YOUR BRAND

AND

BUSINESS VALUE

SIMPLICITY + PROCESS
ARE THE KEYS TO SUCCESS

“Any intelligent fool can make things bigger and more complex… it takes a touch of genius and a lot of courage – to move in the opposite direction”.

FIVE SIMPLE QUESTIONS
every CEO + Marketer must know the answers to:


Q 1. WHERE DO YOU WANT TO BE?
Q 2. WHAT DO YOU NEED TO SAY?
Q 3. HOW SHOULD YOU SAY IT?
Q 4. HOW YOU DO WHAT YOU SAY?
Q 5. WHEN SHOULD YOU SAY IT?

Simple as they may outwardly appear, the answers will unlock the potential for your company or organisation to achieve your desired growth objectives through the application of a considered brand and marketing strategy.

THESE GUYS DON’T BLOW SMOKE

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INDUSTRY

UK based global wholesaler of trampolines and active outdoor play equipment in over 35 countries.

ROLE

Brand strategy, re-brand and product rationalisation

OUTCOME

Refined business model and re-brand of core business leads to most successful retail trade sell-in in history.

INDUSTRY

Australia’s peak-body representing over 100 universities and tertiary colleges teaching ELICOS (English as a Second Language), and ranked in Australia’s top 10 export industries.

ROLE

Brand strategy and re-brand

OUTCOME

Quantified increases in brand value and brand awareness

INDUSTRY

Early leader in mobile retail travel agent providers.

ROLE

Start-up brand and marketing strategy and implementation and roll-out of total consumer marcomms and trade recruitment campaigns

OUTCOME

National retail footprint (mobile and brick and mortar) achieved within three years and revenues exceeding $100 million dollars.

“These guys don’t blow smoke at you. They have a rigorous process by which they get under the skin of your business to define what you are, how you tick and how you differentiate yourself – then they work with you to develop a cogent brand strategy” “At the time of appointing BrandQuest we were in serious decline nationally and globally. Following implementation of the Marketing Strategy we were blown away by the measured results: Our Brand Value to our Members increased from 63% to 96% and our Brand Awareness grew from 63% to 87%!” “If you want marketing spin and fluffy statements then BrandQuest is not for you. If on the other hand you are passionate about your business and seek an honest assessment of where you are, where you could be and how to get there – the choice is easy: BrandQuest”