Amico
Industry setting:
Amico is a Sydney based landscape and garden maintenance business. The industry is scattered with hundreds of small gardeners and landscapers offering varying degrees of service with reputations similar to that of other tradespeople in the areas of customer service and professionalism.
Challenge:
Amico enjoyed solid growth over the past few years and wanted to increase their market position and expand across Sydney. They wanted to create a brand that would promote their position in the market place as professional, customer service focused and leading garden experts.
Strategy:
The core concept we wanted to portray is that customers can confidently choose Amico to maintain and enhance their gardens and exteriors so they gain enjoyment from their homes. Amico are expert “Garden Managers”, providing a one-stop shop solution to manage all your garden and external needs, coupled with the highest levels of professionalism and a dedicated customer base spanning over 15 year.
The Result:
The marketing strategy has resulted in marketing activity that is generating great results through increased brand awareness and more importantly, increased sales. The new brand identity portrays the intended messages through use of a stylised and symmetrical tree (saying clean, style, harmony and order), while the colours and typeface increase the professional feel within a ‘natural’ setting.
Brand Identity - Before:
Brand Identity - After:
