Marketing Strategy
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Testimonial

Fast Marketing
for Fast Growth


“you did a good job ... showing that marketing is much more than words and branding.  We generally lack a good book on marketing for smaller businesses."

> Our Book

Unlock the Hidden Potential inside Your Business

BrandQuest is a marketing consultancy firm that specialises in developing leading brands for growth businesses through our unique marketing strategy process.

How will BrandQuest help my business?
Our individually tailored 4 Step Marketing Program
provides you with the tools, disciplines and confidence to develop marketing that will drive acquisition of new customers, assist in converting prospects and build long-term brand awareness.

Do BrandQuest help with the execution of the strategy?
Only once your stategy is defined, you can be assured your marketing tactics are maximising your brand presence. At this point we assist our clients with a variety of consulting services including:

     •  outsourced marketing 
     • brand identity
     • marketing execution

What's New

1. Our new book "Fast Marketing for Fast Growth" has hit the
bookshelves of all major retailers.
 
2. View the pictures from the recent official Launch of Fast Marketing for Fast Growth
3. Check out a recent book review on Fast Marketing for Fast Growth in The Australian's The Deal magazine


Your Marketing Questions
Is it possible for us to use segmentation to set our pricing structure?
Marketers use segmentation pricing strategies in many ways. Many sandwich shops provide a discount for early lunch orders that help ‘ease the squeeze’ for the peak lunch-time period. So-called ‘happy hours’ in bars and bistros and ‘early dining/pre-show dinner discounts’ are further applications of how segmentation assists to overcome the rush-hours and ‘ebbs and flows’ of business.

Recent Articles
Learning better marketing from the cycling industry
In his recent article (Prance Amstrong and Sydney’s two wheeled tribes) in the Sydney Morning Herald, Matt Buchanan segmented the Australian cycling market into motivational segments in order to ‘paint a picture’ that readers could relate to – in exactly the same way that we ‘paint a picture’ of our Clients’ customer segments for them to market to!

Upcoming Events
Associations Forum - One Day Workshop (Canberra) BrandQuest will be running a workshop for members and non-members of the Associations Forum to help them develop thier own marketing strategy (June 10th).


CPA Australia's Centering on Excellence Conference (VIC) BrandQuest will be presenting at this three day major event organised by CPA Australia (June 9-11)