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Testimonial

Fast Marketing
for Fast Growth

“you did a good job ... showing that marketing is much more than words and branding. We generally lack a good book on marketing for smaller businesses."

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Unlock the Hidden Potential inside Your Business

BrandQuest is a marketing consultancy firm that specialises in developing leading brands for growth businesses through our unique marketing strategy process.

How will BrandQuest help my business?
Our individually tailored 4 Step Marketing Program provides you with the tools, disciplines and confidence to develop marketing that will drive acquisition of new customers, assist in converting prospects and build long-term brand awareness.

Do BrandQuest help with the execution of the strategy?
Only once your stategy is defined, you can be assured your marketing tactics are maximising your brand presence. At this point we assist our clients with a variety of consulting services including:

	•	outsourced marketing
	•	brand identity
	•	marketing execution

What's New

	1.	Our new book "Fast Marketing for Fast Growth" has hit the bookshelves of all major retailers.
	2.	View the pictures from the recent official Launch of Fast Marketing for Fast Growth
	3.	Check out a recent book review on Fast Marketing for Fast Growth in The Australian's The Deal magazine

Your Marketing Questions

Is it possible for us to use segmentation to set our pricing structure?
Marketers use segmentation pricing strategies in many ways. Many sandwich shops provide a discount for early lunch orders that help ‘ease the squeeze’ for the peak lunch-time period. So-called ‘happy hours’ in bars and bistros and ‘early dining/pre-show dinner discounts’ are further applications of how segmentation assists to overcome the rush-hours and ‘ebbs and flows’ of business.

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Recent Articles

Why you need to segment to catch your customers - 'A fisherman's tail'
These days more than ever before, your customers are being bombarded with - and exposed to - competing messages across a broad spectrum of media. So how can you as a marketer, make sure that your 'bait' is what the market wants or is looking for? Answer? Simple. You need to feed them what they are hungry for. If you want to catch a rainbow trout you don't cast with a hook and sinker. If you want to catch a large salmon you don't drop a fly over the side of the boat. And you certainly won't catch any fish (other than the odd hungry flathead or European carp) if you try and use the same bait or tackle to lure every variety or fish.

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Upcoming Events

Associations Forum - One Day Workshop (Canberra) BrandQuest will be running a workshop for members and non-members of the Associations Forum to help them develop thier own marketing strategy (June 10th).

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CPA Australia's Centering on Excellence Conference (VIC) BrandQuest will be presenting at this three day major event organised by CPA Australia (June 9-11)

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