Marketers tend to overcomplicate the Branding Process! Build you company brand by answering 5 simple questions!

Would Coca-cola have become the brand it is today had they called themselves 'Refreshing soft drink? Would Rolex have become the brand it is today hadthey called themselves 'Incredibly accurate timepiece? Would Porsche have become the brand it is today had they called themselves 'High Performance sports cars?"

Your unique Brand Essence represents the 'heart and soul' of your brand. At BrandQuest, we capture it in just two words - 'Good Neighbour' - a Brand Essence of the Mac. But what does it mean?

What Retail brands can learn from Warren Buffet and Gerry Harvey

We tend to change too many things too quickly... But at what costs?

Your unique Brand Essence represents the “heart and soul” of your brand. Read through to discover how we crafted Brand Essence for a global workforce organisation, Asuria.