‘No’, this is not another article about the importance of having a literal vision as in: “Our business exists to serve our customers better than any others in our category etc.” Rather how a clearly articulated metric vision can be instrumental in setting the parameters for your brand and its marketing, and importantly why the […]
About Rod Strauch
This author has yet to write their bio.Meanwhile lets just say that we are proud Rod Strauch contributed a whooping 3 entries.
Entries by Rod Strauch
It was 17 years ago – well actually the doomsayers began their warnings more than 18 years ago. “Shock. Horror. The end of the world is nigh” For those other than the Gen Y generation, you will well recall the enormous and impending warnings of potential threat and disaster for all businesses from the so-called […]
BrandQuest has now been undertaking brand strategy reviews for over 10 years. In many cases the objective outcomes of a brand strategy underscore any number of valid commercial reasons why a brand may need to challenge its current brand image, this usually starts with an overhaul of the brand logo. A rebrand can typically range […]