Entries by Rod Strauch

Why Vision is Essential to your Marketing Strategy

‘No’, this is not another article about the importance of having a literal vision as in: “Our business exists to serve our customers better than any others in our category etc.” Rather how a clearly articulated metric vision can be instrumental in setting the parameters for your brand and its marketing, and importantly why the […]

IS AMAZON’S ARRIVAL SIMPLY ‘Y2K’ ALL OVER AGAIN?

It was 17 years ago – well actually the doomsayers began their warnings more than 18 years ago. “Shock. Horror. The end of the world is nigh” For those other than the Gen Y generation, you will well recall the enormous and impending warnings of potential threat and disaster for all businesses from the so-called […]