Strategy is key to winning the opinions of the masses

WHAT CAN WE LEARN FROM BREXIT AND OUR ELECTION?

Now that the brouhaha has decreased to somewhat lower levels…
Child's Life used for Ad Campaign which is not Brand Strategy

NAB-That's Not a Brand Strategy, That's a Campaign Strategy

SEEN AND NOTED... A number of recent articles regarding…
Like Coal to Diamonds Business Brands need to evolve to be valuable

Is Your Business Not What It Used To Be?

As part of the development of marketing strategies for two national…
Our Political Leaders are comical
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Do our political leaders really understand their customers?

At the conclusion of Australia’s longest political campaign…
MOVE the rebranding for Arthritis and Osteoporosis Victoria
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REBRANDING TO MOVE TO REDEFINE OUR AUDIENCE

HOW REBRANDING CAN ADD RELEVANCE AND AWARENESS We recently commented…
Changing customer perceptions by changing name and logo from Defence Force Credit Union to Defence Force Bank

Changing Your Category to change Customer Perceptions

SEEN AND NOTED... Have you ever wondered how businesses…
Sun Tse famous saying on the Importance of Strategy which is key in business marketing decisions

How To Improve Your Marketing - Look Before You Leap

Look before you leap is an idiom that most people would agree…
Great Brands need to be nurtured and nourished

The Key to Great Brands and 7 Checks for Yours

Great Brands are born of the founders and staff who work within…
Brand Nurturing provides Growth

3 Reasons Why You Should Continually Invest In Your Brands

Obviously companies do not spend considerable time or money in…
Sign of Myth vs Reality for Branding

Debunking Common Branding Myths

There are a number of commonly held myths that are often apparent…
Your Brand will help you win

Branding Is Evolving Is Your Brand Evolving Or Stagnating

BrandQuest believe that a successful Brand is born of the founders…
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Without a brand and marketing strategy you’re wasting precious dollars

In almost every ‘wasted dollars’ scenario we see, there is…