After

Amico Logo

1amicoLogo

Elements of Brand Guidelines

2amicoBrandGuidelines

Brochure Page 1

3amicoBrouchrePage1

Brochure Page 2

4amicoBrouchrePage2

Sign

5amicoSign

Advertisement for Gym

6amicoadforGym

Door Swing

7amicoDoorSwing

Web site

8amicoWebsite

Uniform

9aamicoUniform

Banner Ad

9bamicoBannerAd

Before

Amico_before

Testimonial

AMICO

How brand strategy helped business grow by 400%

THE CHALLENGE

How to take a suburban garden business and grow it to a sustainable and highly profitable business that differentiates itself from the plethora of unsophisticated lawn mowing, garden trimmers etc using classic business modeling to help achieve its aims?

THE SOLUTION

As an outcome of the BrandQuest brand marketing strategy process, Amico had clarity of their marketing approach.

They implemented recommended marketing tactics with discipline and consistency, targeting specific market segments in accord with their newly developed brand marketing strategy.

With a new brand positioning Amico could clearly differentiate themselves in a cluttered marketplace.

The new brand identity included a new logo with tagline to clearly position Amico in a category of its own. The ‘Garden Managers’ positioning was further reinforced with innovative marketing collateral such as a Customer Contact Calling Card – to provide feedback and commentary on the tasks provided with each customer visit.

Brand Guidelines were developed to provide the ‘look and feel’ of a new website and the new brand positioning was further supported across all fleet branding, staff uniforms, and all marketing materials.

THE RESULTS

Within 24 months and in the middle of the global financial crisis, the new Amico brand strategy and positioning saw the company grow in excess of 400%.

Today, AMICO has 7 dedicated vans with a horticultural truck and a main garden centre.