Corporate Brochure - Front page
Corporate Brochure - (pages 1 & 2)
Corporate Brochure - (pages 3 & 4)
Corporate Brochure - (pages 5 & 6)
Corporate Brochure - (pages 7 & 8)
Corporate Brochure - (pages 9 & 10)
Corporate Brochure - (pages 11 & 12)
Corporate Brochure - (pages 13 & 14)
Barry Mendel Frank
Positioning a highly successful 30-year financial services company for future growth
Barry Mendel Frank, established in 1981 is a Sydney based, boutique financial services company targeting high net worth individuals and companies.The firm approached BrandQuest with a request to contemporise and modernise their brand with a long-term view to the next 20 years.
Historically, the company had operated as a business of four operational silos. Future success was determined to come from a more integrated offer and a distillation of the business services along with a modernisation of the brand ‘look and feel’ for the future.
Working with the entire Barry Mendel Frank Board a new brand marketing strategy was developed. As a result of the strategy the nomenclature was changed to BMF Group and a new logo and tagline were created.
Based on the strategy, BrandQuest developed a new brand architecture that created ‘four pillar’ subrands that provided clarity and better articulation of the business.
BrandQuest assisted in the creation of the brand planning that ensured the successful launch of the new BMF Group. This included: a new website, corporate brochure and all associated collateral and stationery.
Dealing in both a serious and conservative category, the Directors were obviously concerned with reception and acceptance of Clients to their new branding and positioning developed by BrandQuest.
These concerns were immediately allayed with overwhelming and unsolicited positive and resounding feedback on the new initiatives and the ‘revitalisation’ of the brand.
The rebrand was seen as the catalyst for a new dynamism that was witnessed across and through the company at all staffing levels.