Before

Plum_before

After
Testimonials

Plum Products

Repositioning and Rebranding UK’s largest outdoor toy brand for global focus.

THE CHALLENGE

Plum Products a 20+ year old London-based manufacturer, wholesaler and online retailer of Children’s outdoor toys (trampolines, climbing gyms etc), garden furniture, barbeques and accessories retailing to the UK and Europe.

The company wanted to become a leading global player.

THE SOLUTION

In conjunction with the Plum management team in London, BrandQuest developed a brand marketing strategy that required a decision to focus the business on the product development and wholesaling of the outdoor children’s product category and to position the company for substantial growth across the globe.

This required the creation of a refreshed brand identity, new packaging, brand communications plan.

A brand planning workshop was subsequently convened in the UK to prepare and agree timings and executions for roll-out to the global market.

BrandQuest helped design and implement new packaging across the range and more importantly chaired a weekly International marketing committee meeting with management from UK, Hong Kong and Australia.

THE RESULTS

The brand and new packaging was first released to the acclaims of the leading UK and European retailers at major Toy Fairs at launch. A raft of communication pieces reflecting the Plum ‘brand story’ was introduced across all customer touch-points to reinforce the Plum claims to leadership in the category.

The new branding has assisted Plum to acquire increased presence at retail level throughout the UK, Europe, Hong Kong and Australia.

As a precursor to the trade and retail launch BrandQuest helped plan and drive the important internal staff launch that moved the Chairman to comment that it was ‘the best day in the history of the Company’.