Graphic Device - based on skin cross section
Tube and Bottle Labels
Trade show kiosk
“We are moving ahead in leaps and bounds, currently the brand is experiencing unprecedented double digit growth within the stagnant beauty market!
Our branding and communications strategies have progressively been rolled out with a very positive response from our customers. It has been 2 years on since we received the brand guidelines and now we are in a position to refine these again.”
Xuan Henderson, Marketing Manager
– Business to Consumer
BrandQuest repositions, evolves and grows a national skin-care company
Ultraceuticals is an Australian success story in the highly competitive skin-care market, sales channels include all David Jones stores and around 900 independent skin-care/beauty therapist clinics around the country.
Ultraceuticals engaged BrandQuest to develop a marketing strategy that would ensure their marketing efforts were underpinned with robust strategic goals and disciplines.
BrandQuest provided a 3-year marketing plan to support the agreed growth vision of Ultraceuticals.
The plan included a number of innovative initiatives created to keep the Ultraceuticals brand vital and contemporary to its target market.
As an outcome BrandQuest evolved the historic logo and gave the brand more ownership of its historic green colour – including updated packaging across their range of skin-care products. New retail designs were also created and these informed the re-fit of all retail concessions within the David Jones stores. In addition a new look and feel (with more relevant content) was developed for the Ultraceuticals website.
The Brand Strategy was developed and all recommendations implemented at the time of the GFC and in the midst of tough Australian retail conditions.
Despite the commercial environment, in the 2 years following implementation, Ultraceuticals experienced unprecedented double digit growth within the stagnant Australian skin and beauty care market.
Perhaps more importantly the branding and communications strategies were received and accepted with a very positive response from the retail trade.