Amazon's arrive drives firms to improve their brand

IS AMAZON’S ARRIVAL SIMPLY ‘Y2K’ ALL OVER AGAIN?

It was 17 years ago – well actually the doomsayers began their…
Question on when to ReBrand is determined by Brand Strategy

When Brand Strategy Demands A Rebrand – How Much Should You Pay?

BrandQuest has now been undertaking brand strategy reviews for…
Bottles of BrandQuest Brand Essence

Is Brand Essence the secret ingredient to Blackmore’s success?

In a recent interview in the Australian Financial Review, Blackmore’s…
Jason Eisner talks branding

Jason Eisner talks branding

Brandquest founder Jason Eisner joins the podcast this week…
Trump Brand Lessons are Lessons every business should take notice of
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How good is Trump?

There is a funny story that I heard the other day, it was about…
A successful brand is like a Man Carefully Constructing a Building

What it takes to Build a Successful Brand

"A successful brand is a living entity - and it is enriched or…
Your brand needs to develop just like a baby to Increase brand awareness

Lessons On How To Increase Brand Awareness

Managing your business as it grows into a brand is a little…
Logos and Tag Lines with great Branding Relevance

Do You Need a Tag Line with Your Logo for Good Branding?

This is a constant question we face from many growing businesses…
A sunset image representing and ideal Brand Vision

How your Brand Vision should drive your Marketing

WARNING: This is not another article about the importance of…
Child's Life used for Ad Campaign which is not Brand Strategy

NAB-That's Not a Brand Strategy, That's a Campaign Strategy

SEEN AND NOTED... A number of recent articles regarding…
Our Political Leaders are comical
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Do our political leaders really understand their customers?

At the conclusion of Australia’s longest political campaign…
MOVE the rebranding for Arthritis and Osteoporosis Victoria
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REBRANDING TO MOVE TO REDEFINE OUR AUDIENCE

HOW REBRANDING CAN ADD RELEVANCE AND AWARENESS We recently commented…