Are you satisfied with your brand and marketing strategy?

To determine if you have an effective Brand and Marketing Strategy, ask yourself these questions:

  • Do you really understand what market you compete in?
  • Do you have a segmented target audience in that market?
  • Are you meeting your growth projections?
  • Is your marketing consistent across all customer touch-points?
  • Is there a current brand strategy to guide all your marketing efforts?
  • Are your marketing decisions ad-hoc, based on ‘loudest voice wins’?
  • Do you have a proliferation of brands that have grown by osmosis?
  • Do all your staff understand what your business does? What would they say at a BBQ?
  • Does your team waste valuable time arguing over marketing issues?

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