Our experience is that too many strategic documents and undertakings are forgotten within weeks of their creation and are left to gather dust and soon relegated to the day-to-day needs of management or business.
One of the key benefits of your BrandQuest brand and marketing strategy is the supporting development of a raft of brand tactics recommendations that will provide both actionable and accountable tactics into your marketplace.
Not just the strategic brand thinking, but also a comprehensive set of marketing communications tactics that will take you into the market.
These marketing tactics, once agreed are then prioritised for planning of implementation and budgeting purposes – normally over a 12-month marketing period.
In many cases, due to BrandQuest’s knowledge of the brand journey and our broad branding and marketing communications experience, our Clients request us to implement their marketing strategy , including brand change and marketing communications into the marketplace.
In many cases, due to BrandQuest’s knowledge of the brand journey and our broad branding and marketing communications experience, many Clients retain us to communicate their new brand and marketing strategy into the marketplace.
We remain continually proud that beyond the development of their brand and marketing strategy, our Clients choose to use our expertise and experience for creative direction and creative resources to implement their brand change and on-going marketing tactics into the marketplace.
In this collaborative, highly inclusive and totally iterative process, BrandQuest create a new brand identity, from new company or organisation naming through to new brand logo, sub brands and comprehensive brand guidelines that provide the discipline for all future communications of the new brand.
Brand Identity includes but is not limited to:
Brand Guidelines include logo use and specifications including minimum areas etc, colour palettes (primary and secondary), typography (primary and secondary), Graphic branding devices, Pictorial imagery, Website architecture, design ‘look and feel’ of homepage and subsequent pages, Print advertising, Print collateral (include the design ‘look and feel’ of your livery (brochure/s), Stationery (PowerPoint and letterhead, facsimile templates, business cards, email signatures), staff uniforms and all and any customer touch-point requirements.
The roll-out of any new or updated branding and communications needs to be planned and carried out with military precision to ensure the new brand reflects and adheres to the brand strategy.
This development process addresses the brand platform changes both for internal and external marketing communications required to launch the brand across all aspects of the marketing mix.
Brand Planning and Marketing
Armed with the brand and marketing strategy, marketing communications can now be created with greater consistency and alignment to the newly developed brand strategy.
BrandQuest can assist with the implementation of all marketing communications requirements on either a short term or longer term, Brand Guardian basis for;
Brand Guardians and Management
Where required BrandQuest offers on-going brand management and consulting services to implement your brand and marketing strategy and can provide cover for maternity leave or extended holiday periods or where a client marketing position may require cover for any other reason.
Brand Architecture and Hierarchy
Often the development of a brand and marketing strategy will identify the need or reason to clarify or better segment sub-brands within a company brand portfolio.
Many companies, perhaps understandably over time and in the absence of an over-arching brand strategy, have allowed brands and sub brands to proliferate and expand.
A robust marketing strategy should provide the process, informed opinion and information for such a brand audit to be completed objectively.
The team at BrandQuest can help