Posts

Amazon's arrive drives firms to improve their brand

IS AMAZON’S ARRIVAL SIMPLY ‘Y2K’ ALL OVER AGAIN?

It was 17 years ago – well actually the doomsayers began their…
Question on when to ReBrand is determined by Brand Strategy

When Brand Strategy Demands A Rebrand – How Much Should You Pay?

BrandQuest has now been undertaking brand strategy reviews for…
Bottles of BrandQuest Brand Essence

Is Brand Essence the secret ingredient to Blackmore’s success?

In a recent interview in the Australian Financial Review, Blackmore’s…
Trump Brand Lessons are Lessons every business should take notice of
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How good is Trump?

There is a funny story that I heard the other day, it was about…
A successful brand is like a Man Carefully Constructing a Building

What it takes to Build a Successful Brand

"A successful brand is a living entity - and it is enriched or…
Logos and Tag Lines with great Branding Relevance

Do You Need a Tag Line with Your Logo for Good Branding?

This is a constant question we face from many growing businesses…
A sunset image representing and ideal Brand Vision

How your Brand Vision should drive your Marketing

WARNING: This is not another article about the importance of…
Child's Life used for Ad Campaign which is not Brand Strategy

NAB-That's Not a Brand Strategy, That's a Campaign Strategy

SEEN AND NOTED... A number of recent articles regarding…
Great Brands need to be nurtured and nourished

The Key to Great Brands and 7 Checks for Yours

Great Brands are born of the founders and staff who work within…
Brand Nurturing provides Growth

3 Reasons Why You Should Continually Invest In Your Brands

Obviously companies do not spend considerable time or money in…
Sign of Myth vs Reality for Branding

Debunking Common Branding Myths

There are a number of commonly held myths that are often apparent…
Your Brand will help you win

Branding Is Evolving Is Your Brand Evolving Or Stagnating

BrandQuest believe that a successful Brand is born of the founders…