Posts

Amazon's arrive drives firms to improve their brand

IS AMAZON’S ARRIVAL SIMPLY ‘Y2K’ ALL OVER AGAIN?

It was 17 years ago – well actually the doomsayers began their…
Bottles of BrandQuest Brand Essence

Is Brand Essence the secret ingredient to Blackmore’s success?

In a recent interview in the Australian Financial Review, Blackmore’s…
Trump Brand Lessons are Lessons every business should take notice of
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How good is Trump?

There is a funny story that I heard the other day, it was about…
A successful brand is like a Man Carefully Constructing a Building

What it takes to Build a Successful Brand

"A successful brand is a living entity - and it is enriched or…
A sunset image representing and ideal Brand Vision

How your Brand Vision should drive your Marketing

WARNING: This is not another article about the importance of…