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Building Breakthrough Brands

Established in 2007, BrandQuest is a strategy, brand and culture consultancy.

Fundamentally we believe enduring, valuable and authentic brands come from inside an organisation – they are intrinsically born of the founders, management and staff who work within the organisation.

BrandQuest has developed a unique process that within a 4-week timeframe can extract and refine this inner knowledge into a powerful brand strategy.

Trusted by over 200 brands in Australia and around the world

Why work with BrandQuest

We help you with Process, Impact and Clarity
a cogwheel and magnifying glass illustrations to demonstrate Process

Process

A proven strategic process to unlock your brand from within

a chart and magnifying glass illustrations to demonstrate Impact

Impact

Real demonstrable increase in your brand and business value

a magnifying glass illustration to demonstrate Clarity

Clarity

Our expertise provides your management with brand alignment

BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart

Kind words from our Clients

The BrandQuest process works. It is as simple as that.

CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.

The strategy and rebranding developed in Australia is now being used as a template for a global roll out.

Paul Mooney
Marketing Manager, CSR Hebel

These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.

They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.

Jonathan Schaffer, Chairman Plum Products UK. Client
Jonathan Schaffer
Chairman, Plum Products UK

I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.

I can’t speak highly enough of their efforts.

Kon Kittos, CEO of Asuria. Client
Con Kittos
CEO, Asuria International

I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.

They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.

Phillip BOyle, General Manager SEALINK & KELSIAN. Client
Philip Boyle
Group General Manager, Kelsian Group

If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.

BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation. 

That’s an extremely rare and extremely valuable asset to have. 

Dave Cadden, CEO The Mac. Client
Dave Cadden
CEO, The Macarthur Credit Union

The BrandQuest process works. It is as simple as that.

CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.

The strategy and rebranding developed in Australia is now being used as a template for a global roll out.

Paul Mooney
Marketing Manager, CSR Hebel

These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.

They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.

Jonathan Schaffer, Chairman Plum Products UK. Client
Jonathan Schaffer
Chairman, Plum Products UK

I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.

I can’t speak highly enough of their efforts.

Kon Kittos, CEO of Asuria. Client
Con Kittos
CEO, Asuria International

I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.

They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.

Phillip BOyle, General Manager SEALINK & KELSIAN. Client
Philip Boyle
Group General Manager, Kelsian Group

If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.

BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation. 

That’s an extremely rare and extremely valuable asset to have. 

Dave Cadden, CEO The Mac. Client
Dave Cadden
CEO, The Macarthur Credit Union

The BrandQuest process works. It is as simple as that.

CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.

The strategy and rebranding developed in Australia is now being used as a template for a global roll out.

Paul Mooney
Marketing Manager, CSR Hebel

These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.

They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.

Jonathan Schaffer, Chairman Plum Products UK. Client
Jonathan Schaffer
Chairman, Plum Products UK

I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.

I can’t speak highly enough of their efforts.

Kon Kittos, CEO of Asuria. Client
Con Kittos
CEO, Asuria International

I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.

They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.

Phillip BOyle, General Manager SEALINK & KELSIAN. Client
Philip Boyle
Group General Manager, Kelsian Group

If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.

BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation. 

That’s an extremely rare and extremely valuable asset to have. 

Dave Cadden, CEO The Mac. Client
Dave Cadden
CEO, The Macarthur Credit Union

Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.

Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.

Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.

Mia Sandler
CEO, The Food Group International

BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.

Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.

We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.

Sue Blundell
Executive Director, English Australia

BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.

I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work. 

Yossi Goldfarb
Director of Employment,
Department of Economic Development,
Jobs, Transport and Resources

BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.

So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.

If BrandQuest were a movie title they could be known as ‘Transformers' !!

Gillian Fox
Managing Director, Gillian Fox Group

BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want

They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos

By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.

Lesley-Ann Horton
National Director, First Class Valet

Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.

Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.

Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.

Mia Sandler
CEO, The Food Group International

BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.

Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.

We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.

Sue Blundell
Executive Director, English Australia

BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.

I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work. 

Yossi Goldfarb
Director of Employment,
Department of Economic Development,
Jobs, Transport and Resources

BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.

So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.

If BrandQuest were a movie title they could be known as ‘Transformers' !!

Gillian Fox
Managing Director, Gillian Fox Group

BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want

They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos

By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.

Lesley-Ann Horton
National Director, First Class Valet

Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.

Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.

Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.

Mia Sandler
CEO, The Food Group International

BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.

Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.

We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.

Sue Blundell
Executive Director, English Australia

BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.

I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work. 

Yossi Goldfarb
Director of Employment,
Department of Economic Development,
Jobs, Transport and Resources

BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.

So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.

If BrandQuest were a movie title they could be known as ‘Transformers' !!

Gillian Fox
Managing Director, Gillian Fox Group

BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want

They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos

By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.

Lesley-Ann Horton
National Director, First Class Valet
BRANDQUEST

What sets us apart from other branding agencies

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We build your brand on solid foundations – not a creative whim

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YOU are included throughout the iterative development stages – no surprises as you are ‘part of the process’ from start to finish

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We employ a rigorous discovery process that informs the business need of building your brand

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Our process of successful brand development is based on refinement – taking YOU, the Client, on the creative journey – starting broadly and refining to the final agreed outcome

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We are highly efficient, delivering work on time, on schedule and on budget. Our Case Studies are testament to our work – and are written by our clients, not by us

a banner image with dozens of not working lightbulbs and one Orange lightbulb in the middle
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart
BrandQuest
Why you? = Mind
Who are you? = Heart