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Brand Strategies
Get the 'thinking' right before the 'doing’. Building from 'inside-out' we work with you and your team to develop a robust strategy within 4 weeks.
The BrandQuest unique brand strategy employs a rigorous examination of your business and people, your culture and customers, your competitors and your category, along with a considered agreed brand vision of what future success looks like on a metric scale.
This discovery process leads to the creation and agreement of your directional Brand Strategy, including your unique Brand Canvas™
Learn More >The BrandQuest unique brand strategy employs a rigorous examination of your business and people, your culture and customers, your competitors and your category, along with a considered agreed brand vision of what future success looks like on a metric scale.
This discovery process leads to the creation and agreement of your directional Brand Strategy, including your unique Brand Canvas™
Brand Identity
In this collaborative, highly inclusive and totally iterative process, BrandQuest create a new brand identity, from new company or organisation naming through to new brand logo, sub brands and comprehensive brand guidelines that provide the discipline for all future communications of the new brand.
Brand Identity includes but is not limited to:
• New Naming
• New Logotype and sub-brands as required
• Brand tag-line
• Brand Guidelines
The Brand Guidelines will provide a template for all communications for internal and external requirements and include the design ‘look and feel’ of your livery (brochure/s etc.), imagery direction and all required communications disciplines and design recommendations. These guidelines are crucial for maintaining a cohesive and recognisable brand identity.
Learn More >Brand Identity includes but is not limited to:
• New Naming
• New Logotype and sub-brands as required
• Brand tag-line
• Brand Guidelines
The Brand Guidelines will provide a template for all communications for internal and external requirements and include the design ‘look and feel’ of your livery (brochure/s etc.), imagery direction and all required communications disciplines and design recommendations. These guidelines are crucial for maintaining a cohesive and recognisable brand identity.
Culture
BrandQuest helps you reveal your Brand Essence based on your organisation's brand story, values and personality.
Your Brand Essence (Heart of your Brand) becomes a representation of your Culture that can be embedded from top management throughout your organisation through communication, behaviours, and responses for all.
Learn More >Your Brand Essence (Heart of your Brand) becomes a representation of your Culture that can be embedded from top management throughout your organisation through communication, behaviours, and responses for all.
New Naming
Applying the outcomes of the Brand Strategy, the BrandQuest BrandCanvas™ provides the required creative catalyst for the renaming process.
This process is highly iterative and provides you insight into a range of proposed names into 'themes' - perhaps most importantly, all potential names pass through the BrandSafe™ 'gate' ensuring trademark/ability and url availability.
Develop a new name that best represents your brand using the BrandSafe™ process.
Learn More >This process is highly iterative and provides you insight into a range of proposed names into 'themes' - perhaps most importantly, all potential names pass through the BrandSafe™ 'gate' ensuring trademark/ability and url availability.
Develop a new name that best represents your brand using the BrandSafe™ process.
Rebranding
Create a new brand identity for your business including a logo and comprehensive brand guidelines.
Has your business changed and your brand no longer accurately reflects what you do? Would a brand refresh better reflect your business and culture?
Our Rebranding process is dependant on establishing and agreeing a new BrandCanvas™ for each business – the BrandCanvas™ that drives the development of the logo is an outcome of our strategic program – a pre-requisite to every Rebranding and New logo engagement.
Learn More >
Has your business changed and your brand no longer accurately reflects what you do? Would a brand refresh better reflect your business and culture?
Our Rebranding process is dependant on establishing and agreeing a new BrandCanvas™ for each business – the BrandCanvas™ that drives the development of the logo is an outcome of our strategic program – a pre-requisite to every Rebranding and New logo engagement.
Brand Architecture & Hierarchy
Clarify and crystalise the brands you should keep, create or jettison for your market.
Many companies, perhaps understandably over time and in the absence of an over-arching brand strategy, have allowed brands and sub brands to proliferate and expand.
A robust marketing/brand strategy should provide the process, informed opinion and information for such a brand audit to be completed objectively.
Learn More >Many companies, perhaps understandably over time and in the absence of an over-arching brand strategy, have allowed brands and sub brands to proliferate and expand.
A robust marketing/brand strategy should provide the process, informed opinion and information for such a brand audit to be completed objectively.
Employee Value Proposition
Create powerful messaging to attract the right employees for your organisation.
The ability of companies to attract and retain employees who have a cultural fit with the Employer's Brand Values is paramount to building a sustainable, efficient, and highly effective workforce.
BrandQuest has numerous case studies highlighting the importance of how an engaging Employee Value Proposition can provide companies of all sizes with a competitive brand advantage.
Learn More >The ability of companies to attract and retain employees who have a cultural fit with the Employer's Brand Values is paramount to building a sustainable, efficient, and highly effective workforce.
BrandQuest has numerous case studies highlighting the importance of how an engaging Employee Value Proposition can provide companies of all sizes with a competitive brand advantage.
Web & Social
Elevate your brand's online presence.
Gone are the days when 'posting' on socials was enough. We develop your social media strategy based on your Brand Strategy ensuring
your brand is presented correctly and connects effectively with your target market and organisational goals.
Web design, strategic social media management and engaging content creation tailored to your audience and needs.
Learn More >Gone are the days when 'posting' on socials was enough. We develop your social media strategy based on your Brand Strategy ensuring
your brand is presented correctly and connects effectively with your target market and organisational goals.
Web design, strategic social media management and engaging content creation tailored to your audience and needs.
Advertising
Roll out your next marketing campaign across any traditional advertisement with our in-house help.
Only once the Brand Strategy is enacted, do we begin any marketing communications on behalf of our clients. All marketing initiatives are driven by the Brand Strategy (never by some 'trust-me-I-know-what-I'm-doing' creative whim).
We are great believers in the consistency of message and adhering to the disciplines of the Brand Canvas™ - the tool that lies within your Brand Strategy and frames all your marketing communications.
Learn More >Only once the Brand Strategy is enacted, do we begin any marketing communications on behalf of our clients. All marketing initiatives are driven by the Brand Strategy (never by some 'trust-me-I-know-what-I'm-doing' creative whim).
We are great believers in the consistency of message and adhering to the disciplines of the Brand Canvas™ - the tool that lies within your Brand Strategy and frames all your marketing communications.
Brand Rollout
Armed with the brand and marketing strategy, marketing communications can now be created with greater consistency and alignment to the newly developed brand strategy.
BrandQuest can assist with the implementation of all marketing communications requirements on either a short term or longer term, Brand Guardian basis for;
• Stakeholder marketing communications – industry, media, financiers, internal staff, others
• External marketing campaigns including: database, online, offline, print, press, radio, television, social media)
• Conceptualising and creation of corporate and product brochures
• Development and implementation of new branding across all company touch-points ie: all stationary, emails, presentation templates, documentation
Learn More >BrandQuest can assist with the implementation of all marketing communications requirements on either a short term or longer term, Brand Guardian basis for;
• Stakeholder marketing communications – industry, media, financiers, internal staff, others
• External marketing campaigns including: database, online, offline, print, press, radio, television, social media)
• Conceptualising and creation of corporate and product brochures
• Development and implementation of new branding across all company touch-points ie: all stationary, emails, presentation templates, documentation
Guardianship & Management
Where required BrandQuest offers on-going brand management and consulting services to implement your brand and marketing strategy and can provide cover for maternity leave or extended holiday periods or where a client marketing position may require cover for any other reason.
• Expert brand and marketing counsel
• Brand management
• Project management and procurement
• Outsourced marketing management
Learn More >
• Expert brand and marketing counsel
• Brand management
• Project management and procurement
• Outsourced marketing management
