We are passionate in our quest to assist growth companies by placing laser-like focus on the creation of an underpinning brand and marketing strategy – and the development and realisation of that strategy into the marketplace – in order to develop and protect brands and businesses.
The BrandQuest process leads to reinvigoration of mature brands, cut-through and awareness for new brands and re-alignment of changed or changing brands.
We work like beavers to uncover, distil, and arrive at the core issues.
Our Clients genuinely appreciate our ‘tell it like it is’ honest and fearless challenges to the status-quo or ingrained beliefs. At all times we represent the ‘client in the room’ and deliver our points of view and thought processes without fear or favour.
At BrandQuest we interrogate with rigour, challenge with vigour and leave no stone unturned in our quest to develop the outcomes required to create a dynamic and sustainable brand and marketing strategy that, finally, aligns marketing with the business imperatives.
In 2005, the two BrandQuest founders were independently engaged by a common client to assist in the successful launch of their business.
Until that time neither had met nor knew of the other.
Jason was engaged as a Strategy Consultant and Graeme in a Brand Development role.
Following the successful launch the two continued to meet and discuss business issues of mutual interest.
Over a cup of coffee sometime afterwards, they both realised the obvious gap in the Australian market for small to medium and mid-tier companies to access and develop a sophisticated, robust strategic marketing strategy without the usual extreme costs from large consulting firms or the associated time-lag usually associated with the development of a comprehensive marketing strategy.
Following almost two years of development, Graeme and Jason launched the BrandQuest business model in June 2007.
With backgrounds in advertising, business strategy, brand and marketing strategy, operations and research, the BrandQuest team provides a unique mix of experience that culminates in both thorough and rigorous outcomes for our clients.
With 30+ years experience as a Director, Managing Director, Creative Director and Marketing Consultant in multinational advertising agencies and as a partner and Managing Director of his own internationally-owned advertising agency Batey Gladman, his brand and marketing experience is broad and highly valued. Graeme has launched, extended and created multi-channel brands across a diverse range of categories within the BrandQuest portfolio.
Jason is a leading business strategist having worked with small and large businesses in both Australia and the USA. With more than 30 years of strategic marketing and operations experience in senior management, marketing consulting and advisory roles. Jason has a Bachelor of Commerce from the UNSW and an MBA from the Kellogg Graduate School of Management in Chicago majoring in Marketing, Organisational Behaviour and Entrepreneurship.
Garii is a tech whiz with a knack for digital brand application, web design, and media production. With extensive experience in marketing, Garii excels at creating cohesive brand experiences on various digital platforms. Balancing the intricate details of project management, you'll often find Garii sipping an almond matcha latte while diving deep into branding dilemmas. Favourite app – ClickUp – because organisation is key.
With over 25 years experience in the design and advertising industry Marcus has designed new brand logos, brand guidelines, 3D renders and associated marketing collateral for B2C and B2B categories. He has an instinctive ability to translate a brief accurately and quickly and to oversee the complete process from initial sketches and concepts through to final artwork and print if necessary.
Rob has over 20 years experience in design, retouching, finished art and pre-press production with core strengths in Adobe and Indesign software and all facets of print and online production requirements and techniques. His ability to create final artwork that is 'right and correct' first time, every time has proved to be an asset to BrandQuest and its many Clients over the years.
Eleine leads social media management and content development, ensuring that brands stays active and relevant across digital platforms. She expertly crafts content that connects with the audience while closely monitoring analytics to fine-tune our strategies. Her work is integral to shaping your online presence and driving engagement. Canva is her tool of choice, allowing her to maintain both creativity and efficiency.
At BrandQuest we truly value our capability to create robust brand and marketing strategies that have been proven to help businesses of all sizes grow and become more competitive and sustainable.
In fact we value them so much that we are committed to assisting worthwhile causes who are deprived the opportunity of the impact of a comprehensive brand and marketing strategy can have on their organisation. Some of the Organisations we worked with include:
If you, or your organisation, believe that a professional Brand and Marketing Strategy would assist you greatly in achieving your vision please Contact Us.
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