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One of Australia's largest cement, concrete, sand and gravel suppliers
Leading Biotechnology Company
Australia's leading manufacturer of autoclaved aerated concrete
Kind Words
The BrandQuest process works, it is as simple as that. We gained clarity on our true points of difference and the brand positioning was first class. We had the strategy developed very quickly and all other decisions and tactics were held up to that light. The strategy and re-branding developed in Australia are now being used as a template for a global rollout.
Global infrastructure and industrial project funding
Kind Words
I fully endorse Jason, Graeme, and their team for their unique BrandQuest process, which provides deep thinking, a highly collaborative approach, and the ability to simplify complexity. We engaged BrandQuest to help redefine our brand as we grew from an Adelaide-based ferry service to a global transport solutions provider with over 11,000 employees.
Kelsian Group, Australia’s largest integrated multi-modal transport provider and tourism operator, with established bus operations in Australia, the USA, Singapore, London and the Channel Islands. The original name, SeaLink Travel Group, no longer reflected our global offerings. BrandQuest guided us through a process where we considered HUNDREDS of potential names, ultimately recommending 'Kelsian,' an anagram of SeaLink.
The name honours our history, is flexible for international markets, and aligns with our future aspirations. Our new name, logo, and branding now represent our ASX200-listed company.
Salary packaging and fleet management services
BrandQuest showed us we were approaching our issues in the wrong way and quickly defined our brand positioning for us in a very efficient, inclusive and effective manner. We were struggling to generate new leads, had tried a few different things and nothing was working for us.
We knew we had to get external advice and input from professionals. So we went into the market and met with a number of brand and strategy consultants, and frankly, to say the least, we were unimpressed.
Then thankfully, we were recommended to BrandQuest. Using their Brand Strategy process and outcomes we have been able to re-define our marketing efforts and are now seeing results that are leading to growth of over 100% in our business this year.
Thank you BrandQuest.
Peak industry body representing Australian cement, concrete and aggregates companies
Engineering solutions to global mining, construction, water and wastewater industries
Australia’s largest supplier of earthmoving wear parts for heavy industry
My key learning from engaging with BrandQuest was that you don’t need to make massive change to achieve massive changes. The outcomes and resultant success in market have produced significant change and buy-in, yet the BrandQuest strategy was based on simplification and clarity and ensured that our funded agencies felt fully ‘included’, involved and engaged.
Through their intensive and comprehensive full-day workshop, BrandQuest did a great job of bringing members of the team onto the same page while demonstrating a deep understanding of our complex operating environment.
Then, within a short time-frame they responded with a considered strategy that provided clarity of purpose, a united sense of direction as well as a program of how to proceed and implement effectively. I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work.
The assistance of Brandquest has been instrumental in making us a more focused, professional organisation. Brandquest took the time and effort to get to know us and guide us through what was for us unknown territory (that is, the world of branding). Through this process, we gradually got to know our organisation better, and are therefore better able to project ourselves to the world.
Global infrastructure and industrial project funding
Helping build a sustainable future for Israel
(formerly Boral Roofing & Masonry) - Leading Australian manufacturer of roof tiles & masonry products
Australia’s leading provider of managed labour and staffing solutions to the Supply Chain Industry.
National manufacturer of wholesome dips and spreads
Market leader in sustainable thermal packaging
(now Healthylife Pharmacy) – National online retail group
(formerly Macarthur Credit Union) Banking services to local community
If you want an audit that tells you what you want to hear and not the truth then BrandQuest is not for you. If you want marketing spin and fluffy statements then BrandQuest is not for you. If on the other hand, you are passionate about your business and seek an honest assessment of where you are, where you could be and how to get there – the choice is easy: BrandQuest
We needed someone independent, someone who would tell us the truth, who understood our business and who would really challenge us and knew what they were talking about. BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation. That’s an extremely rare and extremely valuable asset to have.
works with employers and governments to find job seekers long-term employment
I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. I was fortunate enough to work closely alongside BrandQuest for the duration of what was a highly intensive nine-month period from the start of the Brand Strategy process to launch of our new international branding.
BrandQuest were totally committed to, and aligned with, our objectives at every step of the way. I am pleased to say we are continuing to work with BrandQuest beyond the terms of our original agreement
I have had many of my management team and staff alike, comment favourably and without prompting that the BrandQuest staff and principals virtually became more like our own staff. I can’t speak highly enough of their efforts.
The whole BrandQuest process has assisted in our Group achieving superb feedback and compliments from our local and global clients and the larger market in general. The Barry Mendel frank Group commissioned BrandQuest to rebrand our Group - this included corporate profile, website development and all marketing materials.
We found their assistance to be outstanding and their process of understanding our Group was in depth but more importantly they came up with the answers we needed. Their delivery of the process was always on schedule.
We have absolutely no hesitation in recommending BrandQuest to any corporate in improving their branding and marketing efforts.
Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us, not them.
Members of our Board that have been through a number of brand review exercises with their own organisations have stated that this was the best such process they have experienced, and as the CEO driving the project I have already been recommending BrandQuest to everyone I talk to about our experience.
What made it so successful? They were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure that the end result was embraced by all of our stakeholders.
This has been a (relatively) painless process and we are delighted with the outcomes – a comprehensive Brand strategy that gives us a strong platform for the next 10 years.
New York based, blockchain platform for access to the legal industry
Global infrastructure and industrial project funding
Award winning healthy, active play products for children
These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.
They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.
The BrandQuest process works. It is as simple as that.
CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.
The strategy and rebranding developed in Australia is now being used as a template for a global roll out.
These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.
They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.
I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.
I can’t speak highly enough of their efforts.
I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.
They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.
If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.
BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation.
That’s an extremely rare and extremely valuable asset to have.
The BrandQuest process works. It is as simple as that.
CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.
The strategy and rebranding developed in Australia is now being used as a template for a global roll out.
These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.
They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.
I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.
I can’t speak highly enough of their efforts.
I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.
They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.
If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.
BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation.
That’s an extremely rare and extremely valuable asset to have.
The BrandQuest process works. It is as simple as that.
CSR Hebel gained clarity on our true points of difference and the brand positioning was first class.
The strategy and rebranding developed in Australia is now being used as a template for a global roll out.
These guys don't blow smoke at you. They have a rigorous process by which they get under the skin of your organisation to define the essence of what you are, how you tick and how you differentiate yourselves.
They possess a strong combination of skills, experience and knowledge of brand building to work with you to determine a cogent branding strategy and how to drive it through your business.
I could never have imagined the commitment and dedication the BrandQuest team provided us throughout our brand journey. They were totally committed to, and aligned with, our objectives at every step of the way.
I can’t speak highly enough of their efforts.
I can fully endorse BrandQuest for their unique process that provides depth of thinking, a highly collaborative approach and ability to simplify the complex.
They helped Kelsian Group, Australia’s largest integrated transport provider, redefine our brand and develop a globally resonant name that reflects our history and future aspirations.
If you're passionate about your business and want a genuine, insightful assessment that challenges you and drives real growth, BrandQuest is your clear choice.
BrandQuest really knew what they were talking about and they got to understand our culture and the DNA of our organisation.
That’s an extremely rare and extremely valuable asset to have.
Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.
Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.
Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.
BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.
Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.
We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.
BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.
I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work.
BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.
So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.
If BrandQuest were a movie title they could be known as ‘Transformers' !!
BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want
They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos
By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.
Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.
Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.
Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.
BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.
Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.
We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.
BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.
I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work.
BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.
So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.
If BrandQuest were a movie title they could be known as ‘Transformers' !!
BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want
They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos
By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.
Capturing in one line and one image a niche, one-of-a-kind business that employs a group of scientists is not easy. As our business grew internationally, we needed to evolve our brand to better articulate what we do and what we stand for.
Brand Quest managed this whole rebranding and change journey for us. To them, it wasn’t another job – it was a passion, a challenge and another brand to conquer.
Highlights for our business were the creativity and quality output on the brand image, the brand positioning statement and the copywriting. All in all, an engaging journey that I know will pay off in droves.
BrandQuest were committed to getting it right – for us – and have worked tirelessly through different iterations to ensure the end result was embraced by all of our stakeholders.
Their passion, their knowledge and expertise, and particularly their engagement with our history, our people and our issues – this was all about us - not them.
We are delighted with the outcomes– a comprehensive Brand strategy that gives us a strong platform for the next 10 years.
BrandQuest’s strategy, focused on simplicity and clarity, unified our team and achieved significant market success. Their intensive workshop helped us understand our complex environment, and their iterative process ensured everyone felt included and aligned.
I and my team, found the iterative process inclusive and were very pleased with the working relationship and importantly, the positive outcomes that resulted from this work.
BrandQuest was referred to us and to say that I am thankful for this recommendation, is an understatement.
So, how did the BrandQuest Brand Strategy add further to our Business Plan? They took our business plan and transformed it into tangible, visible and emotional reasons for our audience to actively engage with and prefer us, to our competitors. BrandQuest provided alignment and discipline for our brand and our team along with a communications strategy that will help deliver the metrics within our Business Plan. I highly recommend BrandQuest for their mix of business savviness and creative insights.
If BrandQuest were a movie title they could be known as ‘Transformers' !!
BrandQuest is a huge part of our story at First Class Valet. Referred to us as "aren't your average consultant". During the two-day workshop, BrandQuest challenged us with tough questions, pushing us to dig deeper and focus on what the market wants, not just what we want
They delivered an outstanding brand plan with guidelines, a new logo, and a tagline. Eight years later, our messaging remains consistent, and we continue to rely on BrandQuest for new markets and expos
By following their recommendations, we’ve grown from 16 to over 200 employees. I, too, highly recommend them to any business looking to define and grow their brand.
