Question on when to ReBrand is determined by Brand Strategy

When Brand Strategy Demands A Rebrand – How Much Should You Pay?

BrandQuest has now been undertaking brand strategy reviews for…
How old logos are changed and refreshed after rebranding

When Brand Strategy Demands A Rebrand –How Much Should You Pay?

BrandQuest has now been undertaking brand strategy reviews for…
Bottles of BrandQuest Brand Essence

Is Brand Essence the secret ingredient to Blackmore’s success?

In a recent interview in the Australian Financial Review, Blackmore’s…
Jason Eisner talks branding

Jason Eisner talks branding

Brandquest founder Jason Eisner joins the podcast this week…
Trump Brand Lessons are Lessons every business should take notice of
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How good is Trump?

There is a funny story that I heard the other day, it was about…
A successful brand is like a Man Carefully Constructing a Building

What it takes to Build a Successful Brand

"A successful brand is a living entity - and it is enriched or…
Your brand needs to develop just like a baby to Increase brand awareness

Lessons On How To Increase Brand Awareness

Managing your business as it grows into a brand is a little…
Logos and Tag Lines with great Branding Relevance

Do You Need a Tag Line with Your Logo for Good Branding?

This is a constant question we face from many growing businesses…
Glove Box Theft and the Bank Brand UX

How the Big Banks Perform in a Crisis - Brand UX

Lost. Opportunity – Brand UX? Last week my wallet was stolen.…
A sunset image representing and ideal Brand Vision

How your Brand Vision should drive your Marketing

WARNING: This is not another article about the importance of…
Warning Sign for communication with Acronyms ahead

Talking business – Are you at risk of communication breakdown?

Are you risking communication breakdown through the use of *FTMA? FTMA…
Strategy is key to winning the opinions of the masses

WHAT CAN WE LEARN FROM BREXIT AND OUR ELECTION?

Now that the brouhaha has decreased to somewhat lower levels…