BUSINESS LEADERS BEWARE!

Your executives often have their own distorted version of agreed business goals & objectives

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BrandQuest has conducted over 200 surveys across a diverse range of B2B and B2C categories, revealing a significant degree of dissonance among leadership and management teams in companies of all sizes. In fact, 93% of these teams are not aligned on many fundamental brand and business questions, highlighting a widespread issue of misalignment with core brand and marketing goals.

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Point Being: Our observation is that ALL management teams are aligned and agree when they are together (monthly management meetings, etc.). But when they leave the room, they each take their own interpretation and act on it with their respective teams.

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Perhaps understandably, in senior management meetings there is general consensus to an agreed business and brand strategy. 

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However, our research irrevocably demonstrates that when these same senior management members return to their relevant responsibilities, they take their 'own' translation of what they consider the agreed-upon way forward.

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It's like 'Chinese whispers' then shared within silos that many CEO's and MD's would be shattered to learn.

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Outcome? Inconsistent and mixed communication across various departmental teams working under and for the same brand that results in mixed messages of corporate ambition, goals and meaning.

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Studies show that strategically aligned organisations make more informed choices and better decisions when planning and executing projects. 

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As a business leader, if you're interested in checking your management team's alignment with core messages, values, and objectives, please reach out.

‍We can progress with this 'no cost' offer.

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Interested to learn how our brand strategies helped others?

Learn how our brand strategy process helped 200+ organisations.

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